Creating a logo for the "happiest player on the tour". Professional golfer Andy Sullivan commissioned a logo identity after his fans started to name him the happiest player on the tour. They'd show their appreciation and support by wearing t-shirts with huge smiley faces on their backs to watch him play.
Realising that this was quickly becoming part of his identity, we began to develop ideas for the happy logo.
The final outcome was a simplistic approach to Andy's initials combined with smile motif, replicating a golf club and ball. This emblem is used on Andy's merchandise including European golf tour bag and cap.
