BRANDING | ANIMATION | SOCIAL MEDIA | PRINTED MATERIALS
Taking inspiration from Wales' Celtic roots, biodiversity within forests, the connectivity between the people of Wales and the ancient historic and new forests across Wales, the initial concepts were formed.
After rounds of testing and evaluating with focus groups, the final brandmark of the leaf, featuring the ever so recognisable outline of Wales was developed. Simply put, it's a leaf shaped like Wales, but it comes with so much more meaning and with its uniqueness, will be recognisable for years to come.
RESEARCH
The colour palette and brand devices were taken as inspiration from beneath Welsh forest canopies.
The colour palette and brand devices were taken as inspiration from beneath Welsh forest canopies.
DEVELOPMENT
To bring National Forest for Wales alive for specific public facing audiences, a series of styled illustrations were created. Here's overarching animation produced inconjunction to this contract.
Design on behalf of jamjar.agency
