Brand Identity | WEB Design | SOCIAL MEDIA GRAPHICS | Iconography
All across the country, farmers are diversifying to create viable incomes. A new identity for this farm to reflect their new produce (soft fruit picking) was commissioned.
The badge style logo identity for Vale Pick Your Own was designed with the audience in mind, but it's also functional. The fruit changes from summer to autumn, between strawberries and pumpkins. Therefore it was important to ensure the logo is flexible to reflect the nature of the business.
